Tag 08 -> Guerilla Marketing

Marketing Grundlagen

Marketing-Formen

1. Online-Marketing
2. Social Media Marketing
3. Guerilla-Marketing
4. POS-Marketing (Point-Of-Sale)
5. Direkt Marketing (z.B. Telefon)
6. Multi-Channel Marketing (Internet, TV, Print, Radio)
7. Messen
8. WOM (Word of Mouth)-Marketing
9. Virales Marketing 

Online-Marketing-Modelle

1. 5P-Modell
   
   1. Price
   2. Promotion
   3. People
   4. Place
   5. Product
2. Produktlebenzyklus
3. BCG-Matrix
4. Porters 5 Forces

Guerilla Marketing